Behind the lens

I photograph what feels true—and give it shape.

I’m José Romero, a photographer based in Los Cabos. For more than a decade, I’ve photographed people, architecture and hospitality with the same intention: preserve what is real, and tell it beautifully.

Pelican and coastal rocks photographed on film in Los Cabos
Film diary · Los Cabos
Black and white palm study photographed on film

How I learned to see

Photography was never separate from the rest of my life.

My father’s love for photography and my mother’s artistic spirit shaped me early. Later came poetry, cinema and music—disciplines that still influence how I work with light, rhythm and emotion.

My background also includes cinematography and short-form film. In recent years, I’ve returned to film photography for its texture, imperfection and patience.

Quiet Los Cabos beach scene photographed in black and white
“Photography, for me, is not about posing. It is about witnessing—and giving you something that lasts after the moment has passed.”

One eye, two applications

Human connection and designed space both deserve attention.

Guest

Presence, movement, emotion.

Sessions that are gently directed but leave room for the unexpected.

Explore guest photography
Commercial

Structure, light, purpose.

Images that help properties and brands communicate value with clarity.

Explore commercial work

Let’s make something honest

Tell me what brings you to Los Cabos.

Start the conversation